Source: https://bridgeeme.com/blog/

BRIDGEE / BLOG

# Blog

Practical articles and building notes from Bridgee. Available in English, Portuguese, French and Spanish.

[Papers](https://bridgeeme.com/papers/)[Blog](https://bridgeeme.com/blog/)[Documentation](https://bridgeeme.com/docs/)

[Blog · English

## Starting a new business: the questions that guide Bridgee

Experience helps formulate questions. Bridgee starts with an acquisition problem and learns from real usage.

Read article →](https://bridgeeme.com/blog/empreender-de-novo-bridgee/)[Blog · English

## Source of app installs: why volume alone is not enough

Two campaigns can generate the same volume of installs and require different readings. Know what questions to ask before comparing channels.

Read article →](https://bridgeeme.com/blog/origem-instalacoes-canais-marketing/)[Blog · English

## From click to GA4: responsibilities in the installation journey

Organize the acquisition journey into stages, identify available signals, and preserve accountability for each system.

Read article →](https://bridgeeme.com/blog/clique-instalacao-ga4-responsabilidades/)[Blog · English

## Checklist before integrating an attribution SDK

Questions about scope, platform, examples, results, and maintenance to evaluate a app install attribution integration.

Read article →](https://bridgeeme.com/blog/checklist-sdk-atribuicao/)[Blog · English

## How to Evaluate a App Install Attribution Demo

A script to check configuration, signals, results and diagnosis in a technical demonstration, even when the origin does not appear.

Read article →](https://bridgeeme.com/blog/avaliar-demo-atribuicao/)[Blog · English

## How to Get Started with Bridgee: Documentation and Assisted Activation

Understand the current path to prepare an integration, consult the guides and request Bridgee activation.

Read article →](https://bridgeeme.com/blog/acesso-bridgee-documentacao-ativacao/)[Blog · English

## Who should evaluate Bridgee?

Criteria for app, acquisition, and development teams to evaluate a solution focused on the source of installs.

Read article →](https://bridgeeme.com/blog/para-quem-bridgee/)[Blog · English

## E-commerce and app installation: where web integration ends

Shopify, Nuvemshop, VTEX and Wake appear in Bridgee’s research. Understand why evaluating a web connector requires separating the native app.

Read article →](https://bridgeeme.com/blog/ecommerce-web-instalacao-app/)[Blog · English

## Store footfall: counting, correlation and causality

Understand the differences between counting visits, observing an association with campaigns and demonstrating causal impact in physical retail.

Read article →](https://bridgeeme.com/blog/fluxo-lojas-correlacao-causalidade/)[Blog · English

## How to compare measurement tools without generic promises

Compare tools by question, coverage, evidence, and operational effort before deciding on a product category.

Read article →](https://bridgeeme.com/blog/comparar-ferramentas-mensuracao/)[Blog · English

## Developer Release: Documentation, Testing, and Learning

How to organize a first verifiable experience, from the documented example to feedback from those trying to integrate.

Read article →](https://bridgeeme.com/blog/lancamento-desenvolvedores-evidencia/)[Blog · English

## Bridgee: origin, passage and destination

The idea of a bridge guides the identity of Bridgee and the way of explaining the journey between source signals and observed results.

Read article →](https://bridgeeme.com/blog/marca-bridgee-origem-passagem-destino/)