The Bridgee installation journey makes sense as an assessment for teams with their own app and an unresolved question about the origin of the acquisition. It is necessary to involve those who understand the business objective and those who can implement the app.
The business question
The acquisition team needs to explain what they want to investigate: a channel, a campaign, a time period, or a difference between reports. The more concrete the question, the clearer the criteria for judging the test.
Having app installs does not mean that every source will be identifiable. A useful assessment also measures gaps and the effort to interpret the result.
The development question
The technical manager needs to check the platform, version, permissions and maintenance path. You also need to have access to the test environment and be able to investigate errors. Without this support, a business conversation may not progress to a reproducible assessment.
An online store without access to the native app has another starting point. Instrumenting web browsing does not, in itself, resolve the observation of an app installation.
A delimited pilot
Choose a scenario, match the observed event, and record what will be considered a useful response. Evolution depends on the test result and the ability to operate the integration, not on a universal promise.
The cameras and sensors front has its own deployment and measurement requirements. It must have a separate scope from the mobile attribution.
See the checklist before integrating an SDK and prepare the conversation with your team.