Origin
source, medium, campaign and partner resolved.
Installs + GA4
What the Bridgee Delivers
The Bridgee resolves the installation source and makes the channel available on the Firebase/GA4. The other events continue to be native to the client.
Match quality
method, confidence, version and reason codes.
Technical identity
bridgee_install_id alias for authorized joins.
Recommended recipe in the GA4
- check Custom definitions and wait for availability;
- create Detail report through the Library;
- use First user source/medium for acquisition;
- add platform and campaign;
- use New users, first_open and engaged sessions;
- filter test environment;
- save window, timezone and owner in the description.
Daily checklist
| Metric | healthy sign |
|---|---|
| installs assigned | variation consistent with click and media |
| direct/unassigned | change explained by consent or absence of evidence |
| conflicts | low, investigated and without postback |
| delivery duplicates | zero |
| match confidence | stable distribution per OS/channel |