Source: https://bridgeeme.com/docs/installs-ga4.html

Documentation / Installs + GA4

# Installs + GA4

Scope

## What the Bridgee Delivers

The Bridgee resolves the installation source and makes the channel available on the Firebase/GA4. The other events continue to be native to the client.

### Origin

source, medium, campaign and partner resolved.

### Match quality

method, confidence, version and reason codes.

### Technical identity

bridgee_install_id alias for authorized joins.

Report

## Recommended recipe in the GA4

- check Custom definitions and wait for availability;
- create Detail report through the Library;
- use First user source/medium for acquisition;
- add platform and campaign;
- use New users, first_open and engaged sessions;
- filter test environment;
- save window, timezone and owner in the description.

Quality

## Daily checklist

| Metric | healthy sign | 
| --- | --- |

| installs assigned | variation consistent with click and media | 
| direct/unassigned | change explained by consent or absence of evidence | 
| conflicts | low, investigated and without postback | 
| delivery duplicates | zero | 
| match confidence | stable distribution per OS/channel |