BRIDGEE / PAPERS
Papers
Essays on install attribution, GA4 and developer experience. Editorial papers with references, not peer-reviewed research.
Paper editorial · English
MMP is dead. Long live GA4.
Evaluate MMP and GA4 requirements through acquisition questions, supported journeys and inspectable evidence.
Read article →Paper editorial · EnglishWe only need Google Analytics.
Keep your analytics stack and evaluate whether a focused install-origin workflow answers an unresolved acquisition question.
Read article →Paper editorial · EnglishA download is not a first open.
Understand the difference between a store download and a measured first open before comparing acquisition reports.
Read article →Paper editorial · EnglishDevelopers should be able to try Bridgee before booking a meeting.
What Firebase and Supabase launch stories teach us about a useful first developer experience.
Read article →Paper editorial · EnglishBefore your next acquisition spend, test the origin.
Evaluate installation origin with a reproducible test before expanding your acquisition measurement workflow.
Read article →