Source: https://bridgeeme.com/papers/

BRIDGEE / PAPERS

# Papers

Essays on install attribution, GA4 and developer experience. Editorial papers with references, not peer-reviewed research.

[Papers](https://bridgeeme.com/papers/)[Blog](https://bridgeeme.com/blog/)[Documentation](https://bridgeeme.com/docs/)

[Paper editorial · English

## MMP is dead. Long live GA4.

Evaluate MMP and GA4 requirements through acquisition questions, supported journeys and inspectable evidence.

Read article →](https://bridgeeme.com/papers/mmp-ga4-atribuicao/)[Paper editorial · English

## We only need Google Analytics.

Keep your analytics stack and evaluate whether a focused install-origin workflow answers an unresolved acquisition question.

Read article →](https://bridgeeme.com/papers/google-analytics-origem-instalacoes/)[Paper editorial · English

## A download is not a first open.

Understand the difference between a store download and a measured first open before comparing acquisition reports.

Read article →](https://bridgeeme.com/papers/download-instalacao-first-open/)[Paper editorial · English

## Developers should be able to try Bridgee before booking a meeting.

What Firebase and Supabase launch stories teach us about a useful first developer experience.

Read article →](https://bridgeeme.com/papers/firebase-supabase-primeira-experiencia/)[Paper editorial · English

## Before your next acquisition spend, test the origin.

Evaluate installation origin with a reproducible test before expanding your acquisition measurement workflow.

Read article →](https://bridgeeme.com/papers/evidencia-antes-do-dashboard/)